Blue and red ocean characteristics
In kim & mauborgne's terms this means that while microsoft's xbox and sony's ps3 are fighting each other fiercly in a red ocean (ie the existing market), nintendo's wii is calmly sailing in the blue ocean it created for itself (ie a new market. Directions: complete the application matrix to compare blue ocean strategy and red ocean strategy to complete the matrix should include the following: 1at least five characteristics on which you will compare the two strategies, and list them in the column labeled characteristics in the three-column application matrix. Three characteristics of blue ocean strategy given this premise, what then are the three characteristics necessary for an effective blue ocean strategy continuing with our blue ocean basics series , we turn to page 37 of the book blue ocean strategy, co-authored by professor w chan kim and professor renée mauborgne, for the answer to this. Blue ocean shift is the definitive guide to shift you, your team, and your organization to new heights of confidence, market creation, and growth blue ocean. The blue ocean strategy is an important strategic tool that blossoms into a real competitive advantage, if businesses comply with the following three factors that characterize a blue ocean an accurately focused strategy can succeed on its own, requiring a clearly defined value curve and a sound showcasing of cost reduction and differentiation.
The books blue ocean strategy and blue ocean shift both provide insights on how you can create an offering so differentiated that you become a category of one and dominate a market instead of. Blue ocean strategy uses three characteristics to determine a viable strategy: focus, divergence, and a compelling tagline in order to unlock a blue ocean, a company’s strategic profile should clearly show a strong focus, stand apart from competition, and have a clearly understood tagline that communicates the strategy. Red ocean blue ocean“bloody competition “why competeto take a larger share when you don’tin the market” have to ” 10 red ocean§ basis of competition is trying to get a bigger share in the same defined market§ boundaries are defined and accepted§ competitive rules of the game are well-known and predefined§ example.
The strategy is divided into blue ocean strategy and red ocean strategy blue ocean strategy is the situation where the players of a particular segment have something different and have its own uniqueness, create and maintain an uncontested market space where the competition is irrelevant, and no alternatives from the buyer’s point of view. Blue ocean strategy order description 1 article summary 2 blue ocean strategy a list of related materials, with annotations to guide further exploration of the article’s ideas and applications 11 further reading competing in overcrowded industries is no way to sustain high performance the real opportunity is to create blue oceans of uncontested market space. The blue ocean/red ocean analogy is a powerful and memorable metaphor, which is responsible for its popularity this metaphor can be powerful enough to stimulate people to action however, the concepts behind the blue ocean strategy (such as the competing factors, the consumer cycle, non-customers, etc) are not new. But in most cases, a blue ocean is created from within a red ocean when a company alters the boundaries of an existing industry as will become evident later, this is what cirque did.
Reviewing the blue ocean strategy is the blue ocean strategy valid and reliable red ocean strategy pms - pioneer-migrator-settler map bum - buyer utility map (2010) is used the characteristics of a well-defined research question should imply the possibility of different outcomes or opinions can be answered by collecting and analysing. Value innovation is the cornerstone of blue ocean strategy|  and it is the strategic move that allows a company to create a blue ocean typically, companies in the red ocean pursue incremental improvements for customers through either low cost or differentiation. Blue ocean shift explains the other three characteristics that revolve around the assumptions people make regarding competition, customers, and value and cost, and shows how they separate the mind of a blue ocean strategist from a red ocean one. A “blue ocean” and a “red ocean”, can be seen in table 1 the first characteristic can be mapped into the guidelines proposed by trout and rivkin (2000), ries and trout (2002.
The impacts of a shift from red ocean to blue ocean on the creation and practice of a business strategy in conclusion, this paper has dealt with definitions and characteristics of red oceans and blue oceans moreover, the impacts of the shift from red oceans to blue oceans have been clarified in fact, blue ocean strategy cannot be avoided. Launches within red oceans launches for creating blue oceans red ocean versus blue ocean strategy create uncontested market space align the whole system of a firm’s activities in pursuit of characteristics of a good strategy three characteristics of a good strategy. Characteristics: deals with all the industries in existence today 13/2014 mr boswell blue ocean strategy paper there has been a lot of discussion and consideration when it comes to the red or blue ocean approach to marketing strategies for businesses both already established and newly founded. Perhaps the most important chapter is chapter 3, which delineates the blue ocean mindset and the distinctive opportunity-based thinking that is at the foundation of blue ocean strategy.
Blue and red ocean characteristics
Blue ocean strategy by w chan kim and renée mauborgne able blue ocean from within the red ocean of the circus industry characteristics we assess the proﬁt and growth consequences of blue oceans and discuss why their creation is a rising imperative for compa. In blue ocean strategy, authors kim and mauborgne identify the elements of a strong blue ocean program as focus, divergence and, interestingly, a strong tag line without these characteristics a company’s strategy will be unclear and hard to communicate. Blue ocean strategy - including examples and pdf download this blog article is a overview of some of the key points of the book by w chan kim and renée mauborgnein this article you will learn how to make your competition irrelevant and have sales and profit growth in excess of anything you thought was even possible.
- “blue ocean strategy: how to create uncontested market space and make the competition irrelevant” is an international best seller from w chan kim and renée mauborne the book centres on seeking out new business opportunities as a source of growth, rather than fighting over the current market space.
- The blue planet - characteristics of water - ocean currents - zoogeographic regions - vertical zones top - end - next : the blue planet : how inappropriate to call this planet earth, when it is quite clearly ocean map of the ocean currents red = warm currents / black = cold currents / orange = water of 20°c or more.
Blue ocean strategy executive summary the harvard business review “blue ocean strategy” by w chan kim and renee describes the “business universe” and its two “distinct kinds of space,” the red ocean and the blue ocean. Adapted from blue ocean strategy: how to create uncontested market space and make the be it a red ocean or a blue ocean ini- tiative at present, however, there is an overabundance of tools and analytical frameworks to succeed in red oceans as long as this remains true, red oceans there are common characteristics across blue ocean. Of a blue ocean and a red ocean strategy, thereby, allowing organizations to sustainably compete in a rigorous market, and at the same time, brisk ahead of competitors through a pursuit of innovation.